Burger King Launches Three New Vegan Burgers

Industry |

In August, Burger King released its Impossible Whopper in 9,000 restaurants nationwide. 

After it increased their sales by 5% last quarter, according to Business Insider, they are now preparing to introduce three more plant-based burgers made from Impossible Foods patties. 


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Before they release them all across the U.S., they plan to have a trial period at 180 restaurants in Milwaukee, Cedar Rapids, Augusta, Cincinnati, and Buffalo.

The first of the three new plant-based burgers is the Impossible Whopper Jr., a smaller version of the Impossible Whopper. It comes with tomatoes, lettuce, may, ketchup, pickles, and raw onions. 

Next is the Impossible Burger which is similar to Burger King’s regular burger, topped with ketchup, mustard, and pickles on a sesame seed bun. 

The last is the Impossible Cheeseburger which is exactly the same as the Impossible Burger with the addition of cheese.

Completely Plant-Based

The Impossible Whopper Jr. will be the first-ever plant-based burger to appear on the kids’ menu of a national fast-food chain, according to Business Insider.


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Burger King also did a testing period with the Impossible Whopper when it was first introduced, so if these newest additions are popular enough during their trial period, they could be available everywhere sooner than we may think.

In Europe, Burger King is also launching a plant-based burger, but this one will be called the Rebel Whopper, made with a patty by the Vegetarian Butcher. It will be served in 2,400 restaurants all over Europe.

Everyone's Jumping on the Vegan Train

Other fast-food restaurants have also begun to take advantage of plant-based food’s popularity. 


Carl’s Jr. now serves two burgers made with Beyond Meat’s plant-based patties, The Beyond Famous Star Burger and the Beyond BBQ Cheeseburger. However, they’re not quite vegan-friendly.


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In addition, Denny’s began serving the Beyond Burger in October throughout its Los Angeles locations. If the burger proves to be a success, the company plans to launch it all over the country in 2020.

Dunkin’ is not far behind with its new product using plant-based protein by Beyond Meat, the Beyond Sausage Sandwich. 

First launched on November 6 in Manhattan, it has proved so popular already that they brought their nationwide release date up from 2020.

Retail sales of plant-based foods have gone up by 11 percent over the past year in the U.S., according to a recent report by the Plant-Based Food Association. 

Currently, the plant-based food industry is worth $4.5 billion while the plant-based meat category is worth over $800 million.

Julie Emmett, PBFA's senior director of retail partnerships, said in a statement: "Plant-based foods are a growth engine, significantly outpacing overall grocery sales. 

We are now at the tipping point with the rapid expansion of plant-based foods across the entire store, so it is critical for retailers to continue to respond to this demand by offering more variety and maximizing shelf space to further grow total store sales.”