As of Tuesday, ViacomCBS announced its CBS All Access streaming service will be re-branded as Paramount+ in early 2021. It has also announced some new shows that will be added to the lineup.
What Will Be New:
One of the new shows on their service is called “The Offer”. It’s a 10 episode scripted series that circles around the producer, Al Ruddy and his experience making “The Godfather”.
Two other new shows include, “The Real Criminal Minds” which is a true-crime documentary based on the existing CBS show and a revival of BET’s “The Game”.
The re-branded service, Paramount”, will be taking on rivals such as WamerMedia’s HBO Max, Disney’s Hulu, and Disney+ along with NBCUniversal’s Peacock as traditional media companies jump in the pond.
By current data, All Access realizes they are relatively new in the world of streaming and there are tons of people who will subscribe to more than one service. According to Bob Bakish, President and CEO of ViacomCBS, said that’s why differentiation and brand positioning are so critical
With Paramount+, they are seeing impressive landmarks.. Sports are irresistible, news, and entertainment sitting under these iconic brands which will tell a great story plus it’s very engaging for consumers.
Paramount+ should see many benefits from their newest lineup, The Offer, The Godfather, and The Real Criminal Minds. These new offerings will join SpongeBob Square Pants’ spin-off Kamp Koral (SpringBob's younger years) and a new SpringBob movie expected to be released in early 2021 and this service will be the exclusive streaming harbor.
The company said that adding these new shows will offer more than 20,000 episodes and movies from MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures, CBS, original series, so much more. Heading toward re-branding, they look forward to expanding to more than 30,000 episodes and movies.
CBS Access will cost $5.99 a month with advertisements and $9.99 without, even though all the live programming will have commercials. Earlier on, the company’s chief digital officer, Marc DeBevoise, told CNBC that pricing will not change but then told CNBC it would not confirm pricing details for Paramount+.
So, grab your popcorn and enjoy 2021!