How TikTok Became Essential to Restaurant Marketing

Ask any business owner about marketing today, and it will not take long until social media is raised. Social media is one of the most important marketing tools that a company has today. It is essential to the development of a business, big or small. However, as social media continues to evolve and add more options to the list, TikTok has become one of the premium marketing spots for restaurants. 

One of the main reasons is that TikTok is a video-based content platform, and the videos are not long. So, a restaurant could strategically throw up a video of some delicious food at key points in the day – say, around dinner time. This would naturally get people excited about the food they are seeing on-screen, and make the order. Indeed, a recent study by marketing agency MGH found that over one-third of TikTok users – 36% on average – ordered food from restaurants they see on the app.

That is incredibly powerful, and when you add in the crazy numbers of people who use TikTok it becomes even more impressive. That is why many companies today are now pivoting towards using TikTok as a marketing method for their restaurant business.

Around one people use TikTok on an average month, and this means that you could be in a good spot to pick up some new customers. Given how easily videos are shared and the increasing propensity for younger people to rely on takeout food, too, it is pretty easy to see why TikTok is becoming a must-use for business owners.

Will TikTok continue to be a restaurant marketing method?

Probably, yes. TikTok is not going anywhere, it is one of the largest marketing businesses in the world and is arguably the dominant social media party at the moment. For this reason, there is no likelihood that we will see TikTok going anywhere. If you are worried about spending lots of time setting up a TikTok page only for it to fall out of fashion, fear not!

This is a platform that is going to be here for a long time to come. If you are looking for a marketing product to focus on in the future, this is probably it. Restaurants everywhere are using TikTok because of the high return on investment and the higher likelihood of someone ordering: why not try it out and see how your business fares?