As of Tuesday, Nike, the sportswear giant, sold out of all the Kobe Bryant merchandise after the Lakers icon died which has since proven to be contradicting their claim they had pulled all the merchandise off their site.
A company spokesman said Nike had removed the items from their website but this statement is a complete falsehood.
While on Nike’s site, if you look for Kobe Bryant, you will be sent to a page is memorializing the icon who died in a helicopter crash along with his daughter Gianna Bryant.
On its website, Nike talks about how much he will be missed and refers to Kobe using one of his nicknames - “Mamba”.
Nike also told USA Today that along with selling out of all Kobe Bryant’s products online, they have seen an increase in sales at their brick and mortar stores.
They added that the company will consider how to handle his branded merchandise going forward (How Wide Of Them!).
Kobe got with Nike and Adidas to create a variety of sneakers over his career. It was believed that more collaborations were underway before his death.
According to Business Insider, bids for his branded shoes shot from $200 to $1,000 after his death on the resale site StockX.
After his tragic death, there has been an enormous interest in products related to the Lakers Legend including his sneaker collaboration. Nike noted the increased interest is a testament to his impact both on and off the court.